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Article: Worldbeat.(wineries)(market size)
- Article from:
- Wines & Vines
- Article date:
- June 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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French wine producers and officials, stung by plunging exports, are urgently considersidering actions to regain market share that has been lost to New World producers and to Spanish and Italian producers. Rene Renou, head of the French appellation system, said he is planning revolutionary changes to French wine laws.
Renou, the president of the INAO (Institut National des Appellations d'Origine), said during a meeting at an Oxford food conference that his proposals would be the first wholesale revision of the laws since they were instituted in 1935, when French wines dominated the world wine trade.
"France must find a system such that the label tells you ...