|
|
Article: Negative campaigns think outside the tube; Web games, dolls enlisted by RNC, DNC.(News)(Democratic National Committee, Republican National Committee )
- Article from:
- Advertising Age
- Article date:
- July 12, 2004
CopyrightCOPYRIGHT 2004 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: IRA TEINOWITZ
The TV and radio ads may be negative or even nasty, but it's in the interactive arena that the parties are taking presidential-election gamesmanship to new levels.
Negative TV advertising is still being deployed, especially in key states, and the negative focus even extends to political memorabilia. Sales are strong for anti-Bush bumper stickers and even a Bush doll with a Pinocchio nose, and anti-Kerry buttons and other items are just now coming on the market.
But for hammering home policy points and engaging hard to reach young voters, nothing quite lives up to Web games. The sites of both the Republican and Democratic ...