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Article: General Growth Properties and Twentieth Century Fox Launch First-of-Its Kind Marketing Partnership.
- Article from:
- Business Wire
- Article date:
- July 15, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO -- General Growth Properties, Inc. (NYSE:GGP), the country's second largest shopping center owner, developer and manager, and Twentieth Century Fox announced today a two-year consumer-based partnership. The alliance calls for exclusive awareness campaigns of Twentieth Century Fox films and on-site events at General Growth malls nationwide.
Shoppers at General Growth's malls will see previews of current and upcoming movies from Twentieth Century Fox, along with incentives like movie premieres, free movie passes and the chance to meet the films' stars.
"Our vision is 'people creating special places and experiences' and what better way of doing ...