Magazine article from our research archive:

How long will traditional life products hold their appeal?(Focus: life insurance)(Individual life insurance sales)(Fixed Universal Life)

THE RECENT MARKET DOWNTURN and ensuing volatility have resulted in a renewed interest on the part of both producers and consumers in traditional life insurance products such as term, whole life and fixed universal life.

Based on LIMRA International's estimates of individual life insurance sales, during the latter half of the 1990s (when the Standard and Poor's 500 index was regularly producing double-digit returns), new variable universal life premium grew at an average annual rate of almost 30% (see Figure 1). During that same period, fixed UL sales declined at an average rate of 1% per year.

However, with the start of the most recent recessionary period, this trend ...

Related newspaper, magazine, and journal articles:

See all results. Or, try our Advanced Search.

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 60 million articles! Access over 3,500 publications with a FREE trial!