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Article: Twentieth Century Fox and General Growth Properties Team Up to Launch First-of-Its-Kind Consumer-Based Marketing Partnership.
- Article from:
- Business Wire
- Article date:
- July 15, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- Event Picture "I, ROBOT" Kicks Off the Partnership
Twentieth Century Fox and General Growth Properties, the country's second-largest shopping center owner, developer and manager, today announced the first-ever partnership between a studio and a shopping mall owner/developer.
The historic two-year partnership calls for exclusive mall marketing and promotion of Twentieth Century Fox films at 125 of General Growth's nationwide malls through on-site consumer events. Shoppers at General Growth's malls will get first-hand previews of current and upcoming movies from Twentieth Century Fox, along with incentives like movie premieres, free movie ...