Article: Scarlett's got a brand new bag; With a new London store and a clutch of hot actresses in its advertising campaign, Louis Vuitton is suddenly the only luxury label that matters.

Byline: LAURA CRAIK

YOU could be in a menagerie, not a clothing store, for all the cooing that is going on.

" Oooh! Those shooos!"

swoons one magazine editor, pointing at a pair of velvet monogram ballet-pumps. Another gazes up at a mint-green patent-leather shopper, while her assistant fingers the purse. We are at the opening of Louis Vuitton's new Sloane Street store, the first in the world to carry clothing, accessories and the new jewellery line.

Understandably, the fashion birds are going cuckoo.

Louis Vuitton doesn't do sales. It doesn't need to. While the rest of London's luxury goods stores are drowning in a sea of ...

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