Article: JASC Software is confident its Paint Shop line can rival Photoshop.

Byline: Julio Ojeda-Zapata

Paint Shop Pro is the kind of program that can start animated conversations among complete strangers in elevators.

The Windows image-editing program, which evolved from humble shareware roots to become a famously powerful yet affordable commercial application, has achieved cult-like status among those who tinker with electronic pictures.

But Paint Shop, now an umbrella term for a family of products, has been targeted for annihilation. Its publisher, Eden Prairie-based JASC Software, faces competition in the digital-image realm like never before.

Perhaps the most withering salvo came from archrival Adobe ...

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