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Article: SWEET SMELL OF SUCCESS; HIGH-END CLEANING PRODUCTS OFFER A SENSE OF LUXURY IN THEIR FRAGRANCES AND PACKAGING.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- July 12, 2004
- Author:
CopyrightCOPYRIGHT 2004 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Sharyn Bernard
NEW YORK-Instead of dropping a few dollars on cleaning products at the supermarket, consumers are increasingly willing to spend more on products with luxurious touches like aromatherapy and artistic packaging.
Premium cleaning products slowly entered the market over the past few years, first as a niche, then as a more mainstream classification, showing up in major retailers such as Target and Linens 'n Things. As the business has grown, more companies have entered the market on the premium and moderately priced ends of the spectrum.
"Five years ago, I don't think anyone would have thought people would go to a specialty ...