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Article: IN BRIEF: ESCADA'S EYE DEAL...MAY DROPS BUYBACK...STREAMLINING.
- Article from:
- WWD
- Article date:
- July 15, 2004
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ESCADA'S EYE DEAL: Escada AG has entered a licensing deal with De Rigo, in which the Italian eyewear manufacturer will design, produce and sell the Escada Eyewear Collection. The collection had been produced under license with Paris-based Airess. De Rigo will present its first Escada collection to the trade at the Silmo show in Paris in October, with product to hit stores next spring. In recent months, De Rigo, which is also the licensee for Givenchy, Loewe and Celine, lost several key licenses in the designer eyewear business, including Marc Jacobs and the global license for Fendi eyewear. "With Escada, we found a first-class brand with strong global recognition that will ...