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Article: Massive Scores $5.5 Million in New Funding En Route to October Launch of World's First Dynamic Video game Advertising Network; DFJ Gotham, RRE Ventures Join Previous Funders in Oversubscribed $5.5 Million Series B to Help Massive Transform Advertising Paradigm for Coveted 18-34 Demographic.
- Article from:
- PR Newswire
- Article date:
- July 19, 2004
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NEW YORK, July 19 /PRNewswire/ -- Massive Inc., the developer of pioneering in-game, dynamic advertising for video games and creator of the world's first aggregated video game network, today announced it has raised $5.5 million in additional funding in an oversubscribed series B financing round. Draper Fisher Jurvetson Gotham led the round with RRE Ventures and existing investors Tobat Capital and Newlight Associates.
Today's announcement is the latest milestone for Massive in advance of the October launch of its dynamic video game advertising network, which promises to quickly become one of the most powerful opportunities for global brands to reach the coveted ...