Article: Ampere Media Assesses Options.(Ampere Media LLC)(Reid Group LLC)

Privately held Ampere Media LLC wants to sell itself.

The Chicago-based Internet direct marketing firm announced the hiring of New York-based The Reid Group LLC on July 3.

Henry Krassner, a managing director with Reid, said Ampere, which was founded in 1995, would be open to selling a less-than-controlling interest in the firm, but a sale is the preferred route. "They think the time is right to expand their business," he said.

Ampere's technology gets consumers interested in a certain product, for example, home insurance, to fill out online forms with contact and other information. Ampere runs a series of tests on the information to ensure it is ...

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