Article: Sedgwick Rd. Adds PR and Digital Services to Support Expanding Business; New Marketing Disciplines Position Agency as Alternative to Silo Thinking.

SEATTLE -- In order to keep up with the growing needs of its clients, Sedgwick Rd. has augmented its core advertising and media planning and buying expertise with two new marketing disciplines -- public relations and digital services. The new digital and PR teams are led by industry veterans Mitch Brandow, formerly with Sony Media Software and Services, and Ray Vincenzo, most recently vice president of public relations for imagio-J. Walter Thompson.

As companies demand more efficient, holistic marketing solutions to build brands and generate results, Sedgwick Rd. is providing an alternative to traditional agencies by incorporating new areas of expertise directly ...

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