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Article: Former BBC Senior Exec Appointed GM of SCI FI US.
- Article from:
- PR Newswire
- Article date:
- July 19, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, July 19 /PRNewswire/ --
On the heels of Bonnie Hammer assuming leadership over both SCI FI Channel and USA Network, Dave Howe, SCI FI's head of marketing, has been appointed Executive Vice President and General Manager of the Channel.
In his new role, Howe will be responsible for SCI FI's day-to-day operations, overseeing Programming, Acquisitions & Scheduling; On- and Off-Air Marketing & Creative; SCIFI.COM; SCI FI Magazine; and Media Relations. He will continue to guide SCI FI's strategic brand direction and report directly to Hammer.
"Dave has spearheaded the reinvention of the SCI FI brand, taking the Channel from niche to cutting ...