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Article: Disney Promotes Online Catalog in Print Catalog for Multi-Channel Success.

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PR Newswire
Article date:
July 19, 2004
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NEW YORK, July 19 /PRNewswire/ -- Disney has all its ducks in a row in the retailing giant's 2004 Back to School catalog. Directly on page two, Disney communicates the ability to shop the catalog online with RichFX's Rich Catalog -- a true best practice to help bridge the multi-channel gap. With a picture to help illustrate the feature, the catalog text reads, "Shop Our Catalog Online -- Flip through the pages and click on your favorite items. It's that easy to shop for summer at DisneyStore.com."

It's no secret that online catalogs support a seamless multi-channel strategy by providing consistency across offline and online channels. But what about print ...

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