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Article: Milwaukee Journal Sentinel to Launch Weekly Tabloid Publication for Young Adults.
- Article from:
- Business Wire
- Article date:
- July 19, 2004
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MILWAUKEE -- Journal Sentinel Inc. today announced that its flagship Milwaukee Journal Sentinel will launch a weekly tabloid-style publication and companion Web site this fall, targeted primarily at 25- to 34-year-olds.
The free tabloid will be available at a variety of locations throughout the five-county metropolitan Milwaukee area. The focus of the tabloid and Web site content will be entertainment and lifestyle interests of young adults.
Diane Bacha, assistant managing editor/new initiatives and readership growth, will be editor and general manager of the tabloid and Web site. "We want to offer information that will help these readers get things ...