Article: Refurbs, ranges key to prosperity.(Insight)

The recent warm weather has kept business buoyant in the major supermarket chains with top line sales growths at just over 5%.

Soft drinks, fresh foods, non-food and beer and wine continue to drive sales and help to compensate for just 1.5% underlying growth in grocery over the last 12 months.

Homescan Total Till confirms that Tesco and Asda are the winners post-Easter and continue to grow market share in this early summer period and compared to this time last year.

Tesco dominates with a market share including non-food increasing to 28.4% and Asda is up to 17.5%. Sainsbury has lost share, down to 15.8% from 16.5% compared to 2003.

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