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Article: Ripe for big brand intervention: big brands appear to be getting into shape for an assault on the dynamic fresh produce market. With the debate about healthy eating raging, the market is in the eye of the storm.(Fresh Produce)
- Article from:
- Grocer
- Article date:
- July 3, 2004
- Author:
CopyrightCOPYRIGHT 2004 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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If you're looking for an exciting, happening sector to get into, fresh produce has got to rank near the top.
The weight of importance placed on the category by the retailers has always been high, but with the current focus on obesity and healthy eating, fresh produce is well and truly in the spotlight.
From the national fruit for schools scheme through to the 5-a-day campaign, fruit and vegetables should be nudging their way up the shopping list.
Graham Ward, chairman of the National Farmers' Union's horticulture board, says the opportunities are vast. "The government investment of 150m [pounds sterling] to 200m [pounds sterling] is a major ...