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Article: Caesars Palace casino survives ups, downs to become icon of Las Vegas strip.

Article from:
Las Vegas Review-Journal (Las Vegas, NV)
Article date:
July 21, 2004
Copyright

Byline: Chris Jones

Jul. 21--The Roman Empire wasn't built in a day, and neither was its pseudo successor in the desert.

Over the years, Caesar's reign in Southern Nevada has endured its share of historic ups and downs since Las Vegas' faux centurions first set up an outpost on the Strip.

But after 38 years of continuous operation, there's little doubt the company now known as Caesars Entertainment has earned its place among the gaming realm's elite.

When insurance magnate Nate Jacobson and hotelier Jay Sarno opened Caesars Palace on Aug. 5, 1966, the then $25 million resort's opening weekend guest list ranged from the famous to the ...

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