Article: Siemens Mobile is investing 5m [pounds sterling] in a UK-based, above-the-line campaign, devised by TBWA, to promote its new '65' range of mobile phones.(Brief Article)

Siemens Mobile is investing 5m [pounds sterling] in a UK-based, above-the-line campaign, devised by TBWA, to promote its new '65' range of mobile phones. Based on the company's sponsorship of Spanish football team, Real Madrid, the campaign is the initial stage of a wordwide branding exercise. Further global activity ...

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