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Article: Siemens Mobile is investing 5m [pounds sterling] in a UK-based, above-the-line campaign, devised by TBWA, to promote its new '65' range of mobile phones.(Brief Article)
- Article from:
- Brand Strategy
- Article date:
- July 1, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Siemens Mobile is investing 5m [pounds sterling] in a UK-based, above-the-line campaign, devised by TBWA, to promote its new '65' range of mobile phones. Based on the company's sponsorship of Spanish football team, Real Madrid, the campaign is the initial stage of a wordwide branding exercise. Further global activity ...
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