Article: Fair Tries to Book Off-Season Events Unique to Pueblo, Colo.

Byline: Karen Vigil

Sep. 23--Revenue generated is only a piece of the pie when booking off-season events for the Colorado State Fair Events Center, says Assistant Manager Chris Wiseman.

Besides the dollar and cents, Wiseman said factors that play into the Fair booking an event for the Events Center include area market preferences, marketing of the Events Center as just one element of the Fairgrounds, Fairgrounds maintenance and salary expenses, a continuing effort to build programming with local roots, and a conscious effort to fulfill the Fair's agriculture-related mission and boost Pueblo's tourist economy.

That's why Wiseman said he isn't ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!