Article: Yorkville Group steps up U.S. sales push: with an expanded product line covering all price points and segment and a genuine commitment to making retailers profitable, a restructured.(Company Profile)

Shortly after Yorkville Sound celebrated its first anniversary in 1964, a grinning electronic component salesman sauntered in to founder Jack Long's office and said, "I've made a lot of money off your account." A somewhat perplexed Long replied, "Have we been buying a lot of parts from you?" "No, it's not that," replied the salesman. "My boss bet me $200 bucks that you wouldn't last a year and I just collected from him." Forty years ago, anyone could have been forgiven for viewing the fledgling Yorkville Sound as a long shot bet. The company consisted of just a handful of employees assembling speaker columns and bass amps in the back of a small Toronto music store. It was ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!