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Article: Marketing teams under threat at merged rail franchise.(News)(Arriva Trains Northern)(First North Western)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- July 8, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The creation of new rail franchise Northern threatens the jobs of the commercial and marketing teams at Arriva Trains Northern and First North Western (FNW).
The Strategic Rail Authority has named Serco as the "preferred bidder" for the Northern franchise that will take in Leeds, Liverpool, Manchester, Newcastle and Sheffield.
The area was previously divided between Arriva and First Group. The planned handover calls into question the roles of commercial director Heidi Mottram and advertising and promotions manager Tony Hargrave at Arriva and commercial director Denise Lennox and marketing manager Kate Plowright at FNW.
A spokesman for FNW said ...