Article: On the same page: new players and expanding facilities keep private label paper makers viable in a highly competitive category.(Paper Products)

Private label has forged a solid niche in the paper products category, which is saying a lot considering the manufacturers must compete with an array of products and packaging sizes from the three major national brand manufacturers, in addition to value-priced brands that can often undercut store brand pricing.

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Evidence that the paper business is good for private label is the new plant that Cascades Tissue Group is bringing online in Kingman, Ariz., in addition to plans to open another one next year in Tennessee, and the emergence of a new player in the market, Stefco Industries, Haines City, Fla..

Cascades Inc., based in ...

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