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Article: Cafe Canecao focus on premium coffee.
- Article from:
- South American Business Information
- Article date:
- July 27, 2004
CopyrightCOPYRIGHT 2004 COMTEX News Network, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Brazil, Jul 27, 2004 (Gazeta Mercantil/SABI via COMTEX)
The Brazilian roasting & grinding company Cafe Canecao - with strong presence in the retail in Campinas region (Sao Paulo state) and with 30% stake in the state market - is intending to expand the consumption base of a fine beverage made with an export blend. The decision of transforming the export coffee sold in grains to 3,000 selling points into roasted and ground coffee (250-500 gr. package) is aimed at boosting the income stake from the premium coffees market. Only 3% of the 160 m tons of coffee produced by the company are in the premium category. Canecao aims to increase from 3% to 10% the volume of ...