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Article: Marshall Field's Strives to Reverse Sales Slump with New Vendors, Renovations.
- Article from:
- Saint Paul Pioneer Press (St. Paul, MN)
- Article date:
- July 19, 2003
CopyrightCOPYRIGHT 2003 Saint Paul Pioneer Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Scott Carlson
Jul. 19--Marshall Field's is gearing up for an extreme makeover that the venerable department store chain hopes will jump-start lagging sales and set it apart from the competition.
The new-look Marshall Field's will add trendy brands, focus on its customers' "lifestyle" needs and jazz up the stores' appearances -- all intended to reinvigorate a struggling retailer in a slumping segment.
"It is incumbent that we re-invent and differentiate ourselves," said Frank Castiglione, a Marshall Field's senior vice president. "We feel we are well positioned to do that."
The department store division of Minneapolis-based ...