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Article: SARAH JESSICA FALLS INTO GAP'S LAP.
- Article from:
- WWD
- Article date:
- July 26, 2004
- Author:
CopyrightCOPYRIGHT 2004 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Lisa Lockwood
NEW YORK -- Sarah Jessica Parker is doing it her way as the star of Gap's new fall advertising blitz.
With her distinct personal style, Parker poses playfully in sexy cropped blazers, cardigans with broaches and new ultralow-rise jeans that she customized with ribbons and velvet trim in the campaign entitled "How Do You Wear It?" The multimillion-dollar effort, which begins in print next week, also encompasses television, outdoor, direct-mail, Web and in-store marketing.
"The premise of the whole campaign is expressing individual style, and who better than Sarah Jessica Parker?" said Gary Muto, president of Gap, in an ...