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Article: Mentor to Launch Breast Implant Advertising Campaign On ABC'S ``Extreme Makeover'' Television Program.
- Article from:
- Business Wire
- Article date:
- July 29, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SANTA BARBARA, Calif. -- Mentor Corporation (NYSE:MNT), a leading supplier of medical products in the United States and internationally, today announced that it will launch an advertising campaign for the Company's saline breast implant products on ABC's Extreme Makeover television program for the 2004/05 season.
"'Extreme Makeover' has had a tremendous positive impact on the growth of breast augmentation and other cosmetic procedures, and we are pleased to be in this innovative relationship with them," commented Joshua H. Levine, President and Chief Executive Officer of Mentor Corporation. "The program strives to incorporate the ethical standards set by the ...