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Article: Spiders and bulldogs: the Supreme Court and Florida Bar ease--subtly--restrictions on advertising by law firms.(Advertising)
- Article from:
- Florida Trend
- Article date:
- August 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Trend Magazines, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Florida law firms operate under some of the most restrictive advertising rules in the country. Until recently, under Florida Bar rules, ads were limited to depictions only of things that are "objectively relevant to the selection of an attorney."
In television ads, for example, lawyers could be portrayed only in front of their desks, their law books or a single-color background. The rules even specified that bookcases had to be "unadorned."
Elsewhere, meanwhile, the country's most prestigious corporate firms use ads featuring large, hairy spiders, elephants, bulldogs, a rubber-band ball and even a British soldier.
The Florida rules have created ...