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Overcoming the car wash culture.(To The Point)

Years ago, the agency to which I was attached was housed in a local bank building. Attached to the bank building was a parking garage where most of the people in the agency parked. The garage was managed* on a daily basis by the son of the owner of the building and as such he had daily contact with the customers. Over a period covering the first two years of our occupancy of this facility, just about every agent in our office provided this manager with an opportunity to buy life and long-term disability insurance--but to no avail.

Not only did he not purchase any insurance, but he derided all forms of insurance as well as the people who sold it. His rudeness and ...

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