Article: ARBY'S TAKES ON SUBWAY: NEW SUB SHOP LINE IS ARBY'S FOURTH MENU LINE

 
ARBY'S TAKES ON SUBWAY: 
 NEW SUB SHOP LINE IS ARBY'S FOURTH MENU LINE 
MIAMI, March 31 /PRNewswire/ -- Arby's plans to take command of the submarine sandwich market as it rolls nationwide in April with a complete line of submarine sandwiches. 
Arby's line is called "Sub Shop" and consists of the Roast Beef Sub, Turkey Sub, Tuna Sub and an Italian Sub. 
The introduction of this line establishes the fourth cornerstone of Arby's sandwich menu mix:  roast beef, chicken, Light Menu, and now, sub sandwiches. 
Arby's national introduction follows 18 months of extensive test marketing in Phoenix, Salt Lake City; Miami; Nashville and Memphis, ...

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