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Article: Trans fats: a turnaround of 'titanic' proportions; The trans fats issue has been heating up since FDA's ruling last year and companies are responding with solutions.
- Article from:
- Nutraceuticals World
- Article date:
- July 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FDA issued its ruling on trans fats labeling last year, and next to the low-carb trend, it is predicted to be the next biggest thing on consumers' minds. In fact, according to the Food Marketing Institute (FMI), Chicago, IL, more than 50% of consumers across all demographic groups are aware of trans fats (trans fatty acids or hydrogenated oils). Likely growing consumer awareness are the major ad/education campaigns launched by companies, such as Frito-Lay, Plano, TX, which speak to the trans fats issue. These companies either have already made the necessary changes, or have at least vowed to adjust the content of trans fats in their products in the near future.
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