|
|
Article: Revitalized creations: a savory review of sour cream and refrigerated dips.(Category Review)
- Article from:
- Dairy Field
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
It's been said that category management is an evolutionary process. When it comes to sour cream and refrigerated dips, manufacturers are revitalizing these otherwise ordinary segments by creating refreshing assortments based on consumers' commanding desires.
Gone are the days when sour cream only came full-fat in tubs or chip dip in onion flavor. These categories are booming with new flavors, fresh varieties, creative packaging and more healthful options.
Overall, sour cream continues to experience modest gains. The growing popularity of Mexican foods, as well as the increasing affluence of the burgeoning Hispanic-American population, has helped boost ...