Article: Virgin Mobile BITES back with cutting-edge entertainment service; Boredom-busting service with original content; New phones to include a "Virgin key" for fast and direct access to BITES; Launch of new customer magazine to complement BITES service.

M2 PRESSWIRE-30 July 2004-VIRGIN MOBILE: Virgin Mobile BITES back with cutting-edge entertainment service; Boredom-busting service with original content; New phones to include a "Virgin key" for fast and direct access to BITES; Launch of new customer magazine to complement BITES service(C)1994-2004 M2 COMMUNICATIONS LTD

RDATE:08022004

Virgin Mobile today announced the launch of its radical new entertainment service, Virgin Mobile BITES, offering "Bite-sized boredom busters" to customers. BITES is fun, cheeky and irreverent; like a cross between a celebrity gossip magazine and an infotainment service on the phone.

It offers customers the chance ...

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