Article: Bangkok Post, Thailand, travel column.

By Imtiaz Muqbil, Bangkok Post, Thailand Knight Ridder/Tribune Business News

Aug. 2--EARLY TEETHING PAINS FOR NOK AIR: Within hours of the Nok Air launch on July 23, calls from people wanting cheap fares started pouring into the new airline's call centre.

The problem was, only a few could get them; the rest of the callers had to be taken carefully through the intricacies of airline pricing, with clear explanations as to why the fares were not quite as low as advertised.

In an interview last week, Nok Air chief executive Patee Sarasin and vice-president for business development Piya Yodmani both admitted being overwhelmed by the response.

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