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Article: Bangkok Post, Thailand, travel column.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- August 2, 2004
CopyrightCOPYRIGHT 2004 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Imtiaz Muqbil, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Aug. 2--EARLY TEETHING PAINS FOR NOK AIR: Within hours of the Nok Air launch on July 23, calls from people wanting cheap fares started pouring into the new airline's call centre.
The problem was, only a few could get them; the rest of the callers had to be taken carefully through the intricacies of airline pricing, with clear explanations as to why the fares were not quite as low as advertised.
In an interview last week, Nok Air chief executive Patee Sarasin and vice-president for business development Piya Yodmani both admitted being overwhelmed by the response.