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Article: Slower-Paced Rollout by Retail Chain Paul Harris Suits CEO.
- Article from:
- The Indianapolis Star (Indianapolis, IN)
- Article date:
- November 9, 2002
CopyrightCOPYRIGHT 2002 The Indianapolis Star. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Dana Knight
Nov. 9--Six stores opened. A worldwide online store was launched. A line of petite clothing made its debut.
Paul Harris is back -- and has been for a year.
There's just one little snag in Chief Executive Officer Charlotte Fischer's master plan: Many people still don't know it.
"We get 30 phone calls a day. People say, 'I miss Paul Harris so much. You guys are back open?' " Fischer said.
A quiet relaunch of the women's specialty retailer last November and little advertising since have, for the most part, kept Paul Harris off the retail radar screen.
And the aggressive plan Fischer touted for the ...