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Article: Cheese Bars to Help Keep Plymouth, Wis.-Based Sargento on the Cutting Edge.
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- October 27, 2002
CopyrightCOPYRIGHT 2002 The Milwaukee Journal Sentinel. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Tom Daykin
Oct. 27--When Sargento Foods Inc. introduced packaged cheese slices in 1965, they were marketed as a way to make life more convenient for consumers who wanted cheese to toss on their sandwiches without having to take out the knife and slice them.
Since then, family-owned Sargento has built its annual sales to more than $550 million by packaging cheese that already has been sliced, shredded, cubed or otherwise made quick and easy to use.
Sargento is now launching its own version of that old standby, bars of cheese. Unlike most bars, the Sargento version has a square front -- which the Plymouth, Wis., company says will produce a ...