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Article: Is it time for a redesign? So, you built your own Web site, or you had a colleague, or maybe even your best friend, build one for you. Congratulations for taking the first step.(Web Site Review)
- Article from:
- Rural Telecommunications
- Article date:
- July 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 National Telephone Cooperative Association. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In the past, it may have been enough to "have a Web site." That alone was a big step for a small company with limited funds. It was (and still is) a necessary step in promoting your business, because a Web site is yet another marketing tool that must be added to your arsenal and integrated into your marketing program.
People who don't use the Internet to buy products and services still often use it for research and to compare prices. A Web site gives your company full color exposure, 24 hours a day, seven days week, allowing potential clients to find out more about your company at their convenience.
But once you have your Web site, how effective is it? ...