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Article: Colorado State Fair Forms Partnership with The Pepsi Bottling Group; Largest Product Sponsorship in the Fair's 132-Year History.
- Article from:
- Business Wire
- Article date:
- August 3, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PUEBLO, Colo. -- Officials from the Colorado State Fair today announced a long-term integrated marketing partnership with The Pepsi Bottling Group (NYSE: PBG).
The partnership names The Pepsi Bottling Group the "Official Soft Drink Supplier to the Colorado State Fair Fairgrounds" and features category exclusivity for all Pepsi products, including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist and Aquafina bottled water. PBG will also collaborate with the Colorado State Fair on a variety of promotions and events.
"This long-term partnership with The Pepsi Bottling Group is tremendously beneficial to the Colorado State Fair and Fairgrounds today and in the ...