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Article: San Francisco Agency Swivel Media Launches Brand Experience Consultancy; New Practice Area Assists Global Brands and Ad Agencies Integrate Brand Experience Programs.
- Article from:
- Business Wire
- Article date:
- August 3, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Swivel Media, Inc., the San Francisco based Experiential Relations(R) firm, announced today the launch of a new consulting practice.
Swivel Media's Brand Experience Consultancy (BEC) focuses on examining and leveraging brand experiences from all possible angles including sales channels, marketing channels, employees, competitors, vendors, customer service and packaging. Swivel's BEC takes a 360-degree view of a brand's multiple touch points, and designs custom experiential programs that fit.
Creative Director Erik Hauser stated, "Because we spend so much time dealing with consumers face-to-face, our fresh perspective for understanding ...