Article: UK's Premier Consumer Publisher, IPC Media, Chooses Applix TM1 for Business Performance Management; IPC Media Boasts a Customer Base That Includes Over Half the UK Population.

WESTBOROUGH, Mass. -- Applix, Inc. (Nasdaq: APLX), Applix, a global provider of Business Intelligence (BI) and Business Performance Management (BPM) software solutions, today announced that the UK's leading consumer publisher, IPC Media, has selected Applix TM1 business planning software platform to undertake a total overhaul of its management accounting system. The new platform will ultimately improve the company's bottom line and enable better-informed decisions through real-time analytics.

The publishing giant, IPC Media, represents almost 100 brands and sells more than 350,000,000 magazines every year including Marie Claire, Loaded, NME, Woman & Home, In ...

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