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Article: Produce.(Markets)(fresh fruits)
- Article from:
- The Food Institute Report
- Article date:
- May 3, 2004
CopyrightCOPYRIGHT 2004 The Food Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A recent survey of U.S. retailers found that nearly 80% of all bulk and packaged produce sold to consumers contains some kind of label. The research also found that two-thirds of the produce marketed in the stores (by both volume and dollars) is merchandised in bulk, while the remaining one-third is packaged. All of which have labels, reported Supermarket News.
Seventy-one percent of bulk produce sold carries a Price Look Up sticker or other label on the product itself, while 29% does not. The survey of 64 supermarket operators representing 17,000 stores was conducted by Opinion Dynamics Corp., and funded by the Produce Marketing Association.
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