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Article: DIC Entertainment and American Greetings' Top-Selling Brand Strawberry Shortcake to Achieve $500 Million in Worldwide Retail Sales in 2004; Categories Tracking to Reach Goal in Second Year of Brand Re-launch.

Article from:
PR Newswire
Article date:
August 4, 2004
Copyright

BURBANK, Calif., Aug. 4 /PRNewswire/ -- DIC Entertainment (DIC) and American Greetings Corporation are celebrating the ongoing success of the hit girls' property, Strawberry Shortcake, with 2004 revenues currently nearing $500 million in worldwide retail sales, doubling last year's launch sales of $220 million dollars. The announcement was made today by Andy Heyward, Chairman & CEO, DIC, and Jeff Weiss, President & COO, American Greetings Corporation.

(Logo: http://www.newscom.com/cgi-bin/prnh/20021118/LAM047)

DIC's comprehensive 2004 consumer products' program for Strawberry Shortcake features over 320 worldwide licensees from New York to Mexico City ...

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