No place like home.(Dell Computer Corp to go into home PC market)(Brief...

U.S. News & World Report;  September 27, 1999 ;   Holstein, William J.;   787 words ......particularly well-established brand name. Then charge in with guns...pretty much describes what Dell Computer is doing. Michael...agencies. The key has been Dell's direct model in which it...doesn't rely on retailers, Dell knows exactly which customers...been an afterthought for ...

Dell to Compete with Hewlett-Packard on Printers, Ink Refills.

Knight Ridder/Tribune Business News;  September 25, 2002 ;     748 words ......refills under its own brand name -- a direct attack...printer empire. Dell, the No. 2 maker...cartridges under its own brand name. Consumers could end up as big winners. Dell likely will undercut...Jan. 1, will put Dell's brand name on Lexmark printers...for sale ...

Dell doesn't want you to buy its computers; Instead, PC leader puts...

Advertising Age;  August 15, 2005 ;     516 words ......represented more than half of Dell's sales last year. The direct...success years ago with its Dell dude'' campaign, once again...personality who tells people which Dell product can solve their problems...s DDB Worldwide, Chicago. Dell's successful direct-to-consumer...Sony in consumer electronics. ...

Hewlett-Packard to Discontinue Product Sales through Dell.

The Dallas Morning News (Dallas, Texas) (via Knight-Ridder/Tribune Business News);  July 24, 2002 ;     468 words ......stakes for Round Rock-based Dell, which has been considering...made the decision because of Dell's potential move into the...Jornada handheld computers from Dell's offerings. With H-P's departure, Dell loses a business relationship...technology and a widely recognized brand name. ...

Dell to Buy High-End PC Maker Alienware

AP Online;  March 23, 2006 ;   JOHN PAIN, AP Business Writer;   659 words ......2006 file photo. Dell Inc., the world...UFO-themed looks. Dell, based in Round...terms of the deal. Dell said Alienware would...and will keep its brand name and its own product...Wilfredo Lee, FILE) Dell Inc., the world...multimedia market. Dell said Alienware would...and will ...

H-P to pull its products from Dell.

The Dallas Morning News (via Knight-Ridder/Tribune News Service);  July 23, 2002 ;     456 words ......for Round Rock, Texas-based Dell, which has been considering...made the decision because of Dell's potential move into the...Jornada handheld computers from Dell's offerings. With H-P's departure, Dell loses a business relationship...technology and a widely recognized brand name. ...

Look beyond a good brand name for the best returns.

Sunday Business (London, England);  April 1, 2001 ;     787 words ...A FAMOUS brand name does not necessarily represent...volatile sector. Take Sony and Dell, for example. On the surface, Sony...gadget would do better to look at Dell. At first sight, pound for pound, Dell products totally out-punch Sony...

Dell Looks to Small Vendors for Sales.

Austin American-Statesman (Austin, Texas) (via Knight-Ridder/Tribune Business News);  August 21, 2002 ;     733 words ......lines could add about a half-percent, or $175 million, to Dell's revenue next year. That's not a huge amount for a company...falling. Since computer sales began to stall two years ago, Dell has out-muscled and out-hustled the other big PC makers...consumer customers. But white-box vendors have fought off ...

Dell to Pursue Consumer Market More Aggressively.

Knight Ridder/Tribune Business News;  June 25, 2003 ;     703 words ......can cut its losses by ...uickly correcting mistakes. Dell's current TV ads featuring a group of interns have helped the company increase brand awareness, said Mike George, Dell's chief marketing officer and vice president. Dell's old ads featuring a hip young dude named Steven eventually became ...

H-P to pull its products from Dell.(The Dallas Morning News)

Knight Ridder/Tribune News Service;  July 23, 2002 ;   Harrison, Crayton;   474 words ......for Round Rock, Texas-based Dell, which has been considering...made the decision because of Dell's potential move into the...Jornada handheld computers from Dell's offerings. With H-P's departure, Dell loses a business relationship...technology and a widely recognized brand name. ...

Finding gaming success a bit foreign, Dell buys Alienware

Chicago Sun-Times;  March 23, 2006 ;     311 words ......sell both systems and said it won't cut any products. "Dell is kind of admitting their consumer strategy isn't working...American Technology Research in San Francisco. He rates Dell's shares "buy" and said he doesn't own them. "Alienware...consumer companies out there and this fills a hole in Dell's ...

Dell Computer: it's in the mail. (computer mail order business)

The Economist (US);  March 2, 1991 ;     650 words ......account any problems the customer might have had. Today Dell's biggest challenge is integrating its databases. Martin Slagter, head of Dell's British operations, points out that information is...database. Another challenge, close to the heart of Mr Dell, is to beef up Dell's R&D capabilities. ...

Dell Posts Profit, Enters Printer Market

The Washington Post;  August 16, 2002 ;   Michael Barbaro;   787 words ......such as printing," said HP spokeswoman Rebeca Robboy. Dell and the recently merged HP are now neck and neck in worldwide...second quarter of this year, according to Dataquest. But Dell is gaining ground. During the second quarter of 2001, HP's market share stood at 18 percent and Dell's at 13 percent. ...

DELL SAYS FOURTH-QUARTER SALES, EARNINGS TO BEAT EXPECTATIONS

The Columbian;  January 19, 2002 ;   CONNIE MABIN, Associated Press;   787 words ......Thursday said sales declined worldwide last year but Dell is confident that it can prosper by selling directly to customers instead of through retailers. That allows Dell to hold down costs and increase PC sales despite the...Ashok Kumar, an analyst with US Bancorp Piper Jaffray. Dell was the only one of ...

Dell Opens Sales Area in Austin, Texas-Area Sears Store.

Knight Ridder/Tribune Business News;  January 31, 2003 ;     787 words ......more sales out of the consumer personal computer market. Dell is expanding its 2 1/2-year-old experiment with mall...Sears said. The two are something of an odd couple: Dell, a company that's made its name with bold new ideas about...a need to increase sales in a very difficult economy. Dell is grappling ...