Article: ITV Tried to Woo Chief Executive of British Terrestrial Network Channel.

Sep. 29--It was where Charles Darwin first developed his theory of evolution. It is also where Dawn Airey, Britain's high-flying TV executive, agreed to lead a television revolution. Perhaps the giant tortoises lumbering lugubriously across the Galapagos Islands reminded her of the less-than-agile executives that had slowed ITV, Britain's largest commercial television network, to an agonising crawl. Was she really going to join them? Universal wisdom had decreed that the feisty and ambitious Airey, chief executive of Five, Britain's youngest and fastest-growing terrestrial network channel, was exactly what ITV needed if it was to avoid eventual extinction.

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