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Article: Pepsi-Cola North America Unveils Two Limited-Time Offerings: 'Mountain Dew Pitch Black' and 'Pepsi Holiday Spice'.
- Article from:
- PR Newswire
- Article date:
- August 5, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PURCHASE, N.Y., Aug. 5 /PRNewswire/ -- Capitalizing on the success of its first limited-time soft-drink offering, Mountain Dew LiveWire, Pepsi-Cola North America today announced that it will launch two new soft drinks this year for brief, "in-and-out" plays. The first, Mountain Dew Pitch Black, will launch in late August and stay on store shelves through Halloween. Then, just in time for the holidays, Pepsi Holiday Spice will hit stores November 1 for an eight-week appearance through the end of the year.
Both products come at a time when consumers are seeking variety. More than half of all soft-drink buyers purchase six or more different brands and more than ...