Article: Consumers urged to take careful look at `organic' beauty products.

Byline: Allison Kaplan

MINNEAPOLIS _ Watching his son, Corey, endure a bone-marrow transplant, Gene Martignetti desperately wanted to make a difference. He turned to what he knows best: shampoo.

Martignetti had spent more than 30 years representing Graham Webb and other hair-care lines in Minnesota, so when his 15-year old son was diagnosed with leukemia, Martignetti began reading about the chemicals we slather on our skin and hair _ chemicals like sodium laureth sulfate, a cleanser found in many soaps and shampoos that some say is potentially carcinogenic.

He set out to create a line of nearly chemical-free hair and body products. Now, ...

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