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Article: Public relations education: our future is banking on it. (includes related articles) (Section 3: Communication in Transition - From Art to Science)
- Article from:
- Communication World
- Article date:
- February 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Logic suggests that a key to shaping the future of public relations is accurately educating those sitting in our high school and college classrooms today. The challenge is in effectively addressing two sides of the public relations education coin.
On one side is the question: How should we be educating future public relations practitioners?
And on the flip side is the related question: How should we be educating future business managers, the people on whose support public relations depends, about public relations?
In this article, we'll examine each side of the coin.
Educating future public relations professionals
The ...