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Article: Chicago Tribune, Magazine Unlikely to Work Together Despite Merger.
- Article from:
- Chicago Tribune (Chicago, IL)
- Article date:
- August 1, 2002
CopyrightCOPYRIGHT 2002 Chicago Tribune. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jim Kirk
Aug. 1--The biggest surprise in the Chicago Tribune's purchase of Chicago magazine isn't that two of the city's best-known publications came together.
It's that they won't go out of their way to work together.
For years, the newspaper and its parent, Tribune Co., have preached a steady strategy to Wall Street and virtually anyone who would listen: Success in a converging media world would be largely dependent on synergy, or cooperation between business units and across media platforms--publishing, broadcasting and the Internet.
That meant sharing content, jointly selling advertising and cross-promoting products.
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