|
|
Article: Auto Manufacturers See Screen Time for Flashy Models.
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- July 7, 2002
CopyrightCOPYRIGHT 2002 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Greg Hernandez
Jul. 7--It was almost 40 years ago that Sean Connery, as James Bond, darted around in the film "Goldfinger" in an Aston Martin DB5 made unique by its memorable revolving license plates and ejector seat.
The legendary British secret agent, played these days by Pierce Brosnan, gets behind the wheel of the newest Aston Martin model in this fall's new Bond film "Die Another Day."
It is just one of several automobile-product placements that are popping up in this year's crop of blockbusters as auto manufacturers increasingly turn to the movies as a clever but subtle way of introducing new models or exposing their brand name to ...