Article: Chicago Tribune Retail Notebook Column.

Byline: Susan Chandler

Jun. 29--PHASING IN A NEW SKIN-CARE COMPANY: Skin-care companies are doing makeup. Makeup brands are rolling out skin-care lines. Makers of bubble bath are doing both. Never have women had so many choices among moisturizers, foundations and lipsticks.

Into this crowded field jumps Aura Science, a new skin-care and makeup company that is a joint venture between Limited Brands, the Columbus, Ohio-based retail giant, and Shiseido Co., the upscale skin-care and makeup company from Japan.

Aura Science's point of differentiation: Products are grouped according to the life phase of a customer's complexion and run the gamut from ...

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